![]() ![]() Why? Those were the initials of the owner’s kids…. This newest example shows how when you get it right, you carve out your own sliver of branding heaven that others will hate you for. When I previously wrote about the “secret sauce” that made brands sticky and cling like clothing during the Winter season, the examples were from many different industries. This was the case when a remodeling company in Georgia came to me needing a rebrand. The Prescription for What Ails Your Brand When conducting this brand intervention, the company name is part of the problem and needs to get eliminated like a bad drug habit. Something that instantly distinguishes you and your brand as something that prospective customers should seriously check out is the first step in customer acquisition. I am talking about that special combination of words we know as the tagline (or slogan) that helps give you and your brand a singular voice. The secret revealed in that post was the power of words for a brand. It helped readers and brands understand how to tell if they had something that added to the brand conversation and story or if it needed “more cowbell.” More vital posts:ġ9 Questions to Ask Before You Determine Your Cowbell I previously shared 15 killer examples of brands and their “secret sauce” in this powerful article. The “secret sauce” I am talking about is making your brand sticky before someone becomes a customer. But that’s after one has converted a prospect into a customer. So what makes some brands stickier than a fresh baked cinnamon swirl bun and other brands repel customers like a bad case of halitosis on a first date? What’s Your Brand’s Cowbell?įor many brands, great customer service is their cowbell. Walken’s character concludes the contentious recording session skit with: The cowbell is part of that song’s “secret sauce” for Walken’s character as a kickass producer who makes gold records. “I’ll be honest fellas, it was sounding great. That punchline from the hysterical, now-classic SNL skit with a mock Blue Oyster Cult in a recording session featuring Christopher Walken as a famous music producer stating: ![]()
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